Digital Content Specialist Job at Chad Jones Law, College Station, TX

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  • Chad Jones Law
  • College Station, TX

Job Description

About Chad Jones Law

Chad Jones Law isn’t your traditional law firm, we’re a catalyst for change. We move with purpose, challenge the expected, and create space for bold ideas. Here, you’re not just taking a job; you’re stepping into an opportunity to shape your own path inside a firm that’s actively rewriting the rules.

With a long-standing reputation for excellence, we’re committed to cultivating growth, sparking innovation, and building a community where people support and elevate one another. We don’t settle for the status quo. We push boundaries, pursue progress, and champion every individual’s potential.

Key Responsibilities

Social Media Strategy & Execution (Primary Focus)

  • Develop a content strategy and posting calendar aligned with firm branding, community initiatives, and marketing KPIs (engagement, reach, CTR, follower growth, etc.)
  • Create and publish daily/weekly content across Facebook, Instagram, TikTok, YouTube, and LinkedIn
  • Capture high-quality video footage and photos at firm events, community activities, client stories, attorney features, and behind-the-scenes moments
  • Edit and produce branded short-form videos, reels, stories, and graphics
  • Monitor comment activity and follower engagement, ensuring responses are on-brand and timely
  • Collaborate with the marketing director and intake/engagement teams to highlight internal culture, wins, anniversaries, and community involvement
  • Identify social media trends, hooks, and opportunities to enhance brand presence
  • Build relationships with local collaborators, influencers, and community partners

Content Creation & Brand Development

  • Develop custom branded graphics, carousels, thumbnails, event promos, and marketing assets
  • Maintain visual consistency across all digital channels using brand guidelines
  • Support photography and videography needs for campaigns, testimonials, and events

Website & SEO (SEM Rush + WordPress)

  • Write and publish SEO-informed blog posts, legal guides, and content pages that support organic traffic growth
  • Update website pages, headers, bio sections, and landing pages using WordPress
  • Use SEMrush to identify keyword opportunities, content gaps, and topics that can improve rankings
  • Track organic traffic growth and assist in reporting improvements
  • Optimize content for readability, search intent, and conversion

Community & Culture Storytelling

  • Attend firm-sponsored events to capture stories and footage that reflect the “Get Chad” community-oriented brand
  • Work with the Engagement Team to promote internal culture and showcase staff moments for social channels
  • Support sponsorship activations by gathering high-quality content and storytelling assets

Qualifications

Required

  • 1–3 years of experience in digital marketing, content creation, or social media management
  • Strong ability to film and photograph content using smartphone or basic camera equipment
  • Proficient with Canva or Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator is a plus)
  • Experience using WordPress and basic understanding of website content management
  • Familiarity with SEMRush or similar SEO research tools
  • Excellent copywriting, storytelling, and editing skills
  • Ability to translate brand voice into engaging content
  • Reliable, proactive, and able to manage multiple projects simultaneously

Preferred

  • Experience working in legal, medical, agency, or professional services industries
  • Understanding of KPIs for social media growth and organic search
  • Ability to manage small video shoots and produce social-ready content
  • Knowledge of Texas markets or community-based content strategies

Job Tags

Local area,

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