Job Description

Your Marketing Strategy. Your Leadership. Your Impact. We’re a fast-growing, boutique family law firm in Atlanta that isn’t just practicing law—we’re redefining what’s possible. We need a Marketing Manager who understands how to position a high-performing firm, attract the right clients, and reinforce our reputation as the go-to family law firm in the area. Someone who can blend strategy, branding, and execution to ensure our presence is impossible to ignore. This role is about ownership, leadership, and results. If you have deep experience in professional services and/or law firm marketing, a strong grasp of digital and content strategy, and the ability to create marketing that actually matters, this is your opportunity to step in and make an impact. Responsibilities:

• Develop and execute the firm’s marketing strategy to drive growth, visibility, and client engagement.
• Manage and protect the firm’s brand identity across all platforms, ensuring consistency and credibility.
• Lead digital marketing efforts—website management, SEO, content marketing, email campaigns, and social media.
• Create thought leadership content with attorneys to establish the firm’s expertise.
• Expand and strengthen the referral network to generate new business.
• Plan and manage events, sponsorships, and professional outreach to boost visibility.
• Develop client-focused marketing initiatives to enhance retention and increase referrals.
• Conduct market research to track industry trends, competitor strategies, and growth opportunities.
• Own and optimize the marketing budget for cost-effective, high-ROI campaigns.
• Track analytics and performance data to measure effectiveness and refine strategies.
• Oversee and manage marketing vendors—ensuring accountability and results.

Qualifications:

• 7+ years of experience in marketing for a law firm or professional services business.
• A strategic thinker who also knows how to execute—you see the big picture and know how to bring it to life.
• An expert in branding, positioning, and digital marketing. You understand that great firms don’t just do great work—they ensure the right people know about it.
• A strong communicator who can turn complex legal topics into compelling, relatable content.
• Data-driven and results-focused. You track, measure, and refine for maximum impact.
• Independent and proactive. You don’t wait for direction—you identify opportunities and make them happen.

About Company: We are a fast-growing boutique FAMILY LAW firm in Atlanta with three attorneys, seven committed and dedicated support staff, and more on the way! Most of us work IN PERSON at the office. Our firm is a female-led, minority, woman-owned, LGBTQIA+ law firm with clear values. We are candid. We want to help our staff to grow personally and professionally. We are genuine and open-minded with our staff. Our mission is to instill accountability and create opportunity. We are accountable to ourselves, each other, and clients. We talk about our feelings. We don't let fear stop us. We are unstoppable. We may appear to be a band of misfits to the outside world, but inside, we gel. We bring to clients what we give ourselves, which is everything: compassion, but steel. We don't let traumas of the past stop our future selves from achieving GOALS. We are ALWAYS striving for excellence.

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